Kryolan Launches New Line - HDTV Makeup

San Francisco, CA (July 23, 2008) -- Did you know that by 2009, all television
broadcasters will have to switch to HDTV (High Definition TV)? Typically this
change would only affect Hollywood, but with HD camcorders already available on
the consumer market, it's only a matter of time before our holiday souvenirs
are recorded on an HD camera.

HD means we have to worry about every wrinkle, pockmark, and shadow. The naked
eye might not see any imperfections on your skin but the HD camera won't
miss a flaw. While the technology has been rapidly growing, the beauty industry
has been in dire need of makeup exclusively geared towards solving these
particular dilemmas.



Kryolan has created a High Definition Makeup line tailored specifically for
high-resolution cameras. Encased in stylish silver and translucent packaging,
products give its users porcelain-perfect skin before the camera, as well as
nurture it by hosting Vitamin E, anti-aging properties, and ingredients that
protect from harmful UV-rays.

"Because the camera sees every flaw," says Claudia Longo, CEO of
Kryolan. "Kryolan took on the challenge to create a new generation of
make-up that meets the demanding requirements of HD. Our HD make-up ensures
that every camera light and angle is a good one. The products are as good for
your skin as it makes you look on camera."

HDTV products include:
o Micro Foundation Matifying Liquid,
o Micro Foundation Smoothing
Liquid, and
o Micro Foundation Crème (all available in 18 natural colors and
can be matted when used with the powder)
o Micro Silk Powder.

These foundations and powder have the incredible ability to take years off and
guarantee smooth and even skin on the screen and in real life.

About Kryolan
Recently part of NYC Fashion Week 2007 and soon both L.A. and Miami Fashion
Week 2007, Kryolan was founded in 1945 in Berlin, Germany by Arnold Langer a
chemist and theater enthusiast. Today, Kryolan is in 80 countries,
Kryolan's philosophy remains the same; to offer professional make-up artist
of the world a system of products and services to better accomplish their task.

Kryolan is the oldest (and now largest) independent professional make-up
company in the world.

KRYOLAN