M•A•C COSMETICS MERGES MAKEUP TECHNIQUE, TRENDS AND TECHNOLOGY AT MERCEDES-BENZ FASHION WEEK IN NEW YORK FALL/WINTER 2009

M•A•C COSMETICS MERGES MAKEUP TECHNIQUE, TRENDS AND TECHNOLOGY AT
MERCEDES-BENZ FASHION WEEK IN NEW YORK FALL/WINTER 2009

M•A•C offers video messages live & direct from the M•A•C Backstage Lounge on Style.com
Instant Quotes and Trend Insights from Makeup Artists via Twitter

New York, NY – Beginning, Wednesday, February 13, 2009 M•A•C addicts and consumers across the world can have their very own fashion week experience through M•A•C’s new media initiatives. M•A•C Cosmetics & Style.com will be the first companies to use the new Video Messaging Technology, from DNA Digital Media Group, a virtual video platform in a self-contained touch-screen monitor. Located in the M•A•C Backstage Lounge, designers, makeup artists, models, socialites, celebrities and media can film short clips or testimonials and e-mail them instantly to friends. Style.com will exclusively feature a selection of videos daily on the site as part of their Style File as well as their Style Studio Video player. The M•A•C Style.com videos will provide a voyeuristic look into backstage quips and candid moments with the people who make Mercedes-Benz Fashion Week happen. Audiences all over the world will be able to experience first-hand a designer’s excitement at the start of a show, a celebrity’s fashion week ensemble or a Makeup Artist’s runway beauty inspiration. Videos will also be available on the M•A•C Cosmetics YouTube Channel (www.youtube.com/maccosmetics) 12-hours after they debut on Style.com



M•A•C Senior Artists Twitter with Instant Backstage Beauty Updates

For the second season in a row, M•A•C Senior Artists will be Twittering during New York, London, Milan and Paris Fashion Weeks. In the changing landscape of media, information is shared and communicated instantly. Twitter is a micro-blogging service that allows users to send quick 140-character updates that answer the question, “What are you doing right now?” The Wall Street Journal recently said, “when [Twitter] first appeared a couple of years ago, its appeal seemed largely limited…but, like blogs and social-networking sites, Twitter is starting to cross into the mainstream….” Twitter has quickly become a breaking news source, as well as a popular network for communication.

During the S/S ‘09 season, M•A•C Twitter entries were viewed more than 540,000 times over the course of one month by over 200,000 people. This season, M•A•C Senior Artists will continue with Twitter and dish on the cutting edge beauty trends, fashions and top designers that dominate the fashion week scene.

Subscribe directly to the M•A•C Senior Artist “tweets” by signing up on www.twitter.com, embedding the widget on your website or blog, or by visiting the M•A•C Facebook Fan page, which is the #1 cosmetics fan page with over 150,000 fans. Die-hard fashionistas and makeup lovers around the world can also download and embed the M•A•C F/W ’09 Twitter widget directly to their personal Facebook pages, websites or blogs, to see what’s got our M•A•C Senior Artists all a-Twitter.

ABOUT M•A•C AND FASHION WEEK

At Mercedes-Benz Fashion Week in New York Fall/Winter 2009, M•A•C will work on over 75 shows including Carolina Herrera, Zac Posen, Proenza Schouler, Malandrino, Diane von Furstenberg and Badgley Mischka as well as newcomers like Coventry, a former designer for Donna Karan, and Ecco Domani winner Cushnie et Ochs. M•A•C Senior Artists, Gordon Espinet and Celebrity Makeup Artist, Gregory Arlt, will be keying the looks for shows including THREEAsFOUR, DKNY and Tadashi Shoji. M•A•C PRO artists will work at London, Milan, Paris Fashion Weeks as well as burgeoning Fashion Weeks in Athens, South Africa, Sydney, Sao Paulo and more.

The M•A•C PRO Artist teams work closely with such legendary makeup artists as Tom Pecheux, Charlotte Tilbury, Val Garland, Kabuki and Polly Osmond and play key roles in creating the makeup looks on the most famous runways in the world.