AVEDA Launches Mobile Commerce Site

AVEDA ONE OF FIRST BEAUTY MANUFACTURERS TO LAUNCH MOBILE COMMERCE SITE
Experience Aveda On-the-Go at m.Aveda.com

Eco-beauty leader Aveda™ announces the launch of its mobile commerce platform—m.Aveda.com. One of the beauty industry’s first mobile commerce sites, m.Aveda.com provides guests with convenient, on-the-go access to Aveda.com from any web-enabled mobile device. On December 1, 2009, consumers will be able to browse for and purchase Aveda products, search for an Aveda salon, retail store or spa location nationwide, and access expert tips showcasing the latest styles and trends in hair care.





m.Aveda.com features include:

* Search and purchase capabilities allowing for secure credit card transactions
* Comprehensive product information including product benefits and customer reviews
* Location finder with detailed map and direction capability, and click-to-call functionality
* Expert tips on Aveda hair care, skin care, and makeup products
* “Get the look” section showcasing seasonal trends and styles
* “Email a friend” capability allowing guests to suggest products to friends and family
* Email sign-up page for guests to receive alerts and updates on Aveda news and promotions
* Access to Aveda’s 24/7 customer service team for product recommendations and advice

m.Aveda.com