Estée Lauder Introduces NEW Pure Color Gloss

34 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux

Gloss brings a highlight and sensuality to the face. For me, a woman who wears a gloss looks like she wants to be kissed!

– Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades.
Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look.





34 BOLD, SEDUCTIVE SHADES
• Exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
• A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
• Smooth, even pigments impart a soft, fullness to the lips
• 34 sleek shades of natural nudes, edible berries, seductive reds and sensual plums
3 LUXURIOUS FINISHES
• From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look.

INFINITE MOISTURE
• Vitamin C and Vitamin E moisturize and help protect lips
• Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated
• Over time the condition of the lips improves, feeling and looking younger and healthier

LIGHTWEIGHT, COMFORTABLE TEXTURE
• Non-sticky, non-tacky formula leaves lips beautifully cushioned
• The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
• Exclusive signature fig scent






The NEW Pure Color Gloss collection will be available at all Estée Lauder counters nationwide and www.esteelauder.com beginning mid-June 2010.

The Pure Color Gloss Custom Collection by Tom Pecheux features 6 high-performing shades - his secret weapon for creating runway looks from avant-guard to natural femininity.
It will be available exclusively at Nordstrom stores nationwide and www.nordstrom.com beginning mid-June 2010.