New York, NY (November 15, 2010) – Buying beauty just got more rewarding. Pioneering beauty retailer Space NK has created a loyalty program, N.dulge, adding yet another layer to its unrivalled customer service. The program underlines the brand’s commitment to help make Space NK the market leader in beauty retailing. After a hugely successful pilot, N.dulge launched this month in the UK and will be rolling out across the US beginning November 22, 2010.
The N.dulge program will make the Space NK shopping experience even more indulgent, helping customers to engage with the brand and to reward them for their continued loyalty to Space NK. It will also allow the brand to interact with and develop a better understanding of their customers. A dedicated N.dulge customer care team have been put in place to deal with customer inquiries surrounding enrolment to the scheme.
At the heart of the N.dulge program are the needs of the customer, as Lauri Vela, CMO explains, “Space NK constantly strives to deliver the best in terms of expertise, product mix and in store experience to each customer – N.dulge is an extension of this philosophy and is our way of rewarding our customers for their continued loyalty as well as a way of inviting new customers in to experience our brand.”
Customers will collect 1 point for every $1 spent on purchases both in-store and online, and will receive a $5 N.centive for every 100 points accumulated. Additional benefits will include new product previews, invitations to private events and sales, complimentary product samples and a complimentary subscription to Space NK's beauty magazine, N.vision.
Customers spending over $1,000 in a 12 month period will be automatically upgraded to the N.dulge deluxe program, which will carry additional benefits such as a $10 N.centive for every 100 points earned and double points on Space NK Spa treatments.
N.VISION MAGAZINE HOLIDAY ISSUE: Features include gift ideas for everyone on your list, founder Nicky Kinnaird’s holiday picks and an interview with Ellis Faas.
N.Vision beauty magazine
FREE SHIPPING:Enjoy free shipping on all online and phone orders over $30 beginning November 25 – midnight PST November 29. Use code: THANKS30. Applies to ground shipping only.
on Nov 27, 2010
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