Julep Introduces Summer Collection and Maven Program

JULEP LOVES… Bright Nails for Summer 2012

Summer is knocking at your door with Julep’s highly anticipated Summer 2012 Collection. With the ultimate balance of vibrant brights and pretty pastels, this refreshing collection will have your fingertips and toes packed with a gorgeous boost of color and long-lasting shine. Julep’s Summer 2012 collection includes nine dazzling shades, perfect for making a major color statement this season.

Rose: This juicy watermelon red will be sure to have mouths watering.

Sasha: This crème cantaloupe melon will refresh any summer pedicure.

Daisy: This runway yellow, perfect for a day at the beach.

Courteney: This trendy key lime vernis will be sure to have your girlfriend’s green with envy.

Parker: This sun kissed tangerine will compliment any summer tan.

Renee: A soft Lilac, to calm you during in hectic work week.

Jessica: A soft and sweet baby blue crème.

Susie: A delicious mint green, to cure any sweet tooth.

Robin: A vibrant robin’s egg blue.

Julep is powered by girlfriends. We donate a portion of proceeds to organizations that support women.  All Julep Nail Vernis feature 4-Free formulas developed without carcinogens such as formaldehyde or formaldehyde resin, toluene and DBP.  Julep’s Summer Nail Vernis Collection is available beginning June 2012 at www.julep.com for $14.00 for 8ml /.27fl.oz. Follow Julep at Facebook.com/Julep and Twitter.com/JulepMaven.

Want to continue to indulge your fabulous nail color and care obsession all year round?  Leveraging their expertise in the nail category, Julep recently launched Julep Maven, a next generation e-commerce subscription experience offered at Julep.com.  Leading the beauty industry, Julep Maven provides women across the country access to the latest in runway nail colors and Mani Care and Pedi Care treatments uniquely selected to match their personalized beauty profile – whether it’s “Classic with a Twist,” “American Beauty,” “Boho Glam” or “It Girl.”

After taking a Style Quiz, the Julep beauty team hand picks the perfect polishes and products for Maven subscribers every month.  Julep Maven is available for $19.99 per month and features a trendsetting sneak peek of products that regularly retails for $40.  To polish it up, Julep Mavens also receive access to other perks including 20% off all purchases on Julep.com and receive a free month of Mavens after referring two friends.